Dear Merchant,

We are pleased to announce even more exciting new features for the month of September. Read below for a listing of the new features, new tutorials, and a new password usage policy.

Our customer service and programming departments are committed to providing the best possible service to our merchants by listening and responding to their needs. If you have any questions, comments, or suggestions for our customer service department, you may send an email to help@myquickresponse.com or visit www.myquickresponse.com for 24/7 Customer Support Live Chat. You may also call 801-434-8582.

Greetings from Sean Guy; Director of Customer Service

Hello! As summer draws to a close and moves into fall, we in Customer Service have some information we want to pass along for the coming Holiday seasons. We hope you are beginning to think of your Holiday plans for your storefronts, including any special promotions or sales you are going to implement. First, make sure you are prepared to test a couple of different promotions so you know what works well. Keep a journal showing the results so you can refer to them next year at this time.

Here are some things you may want to test:

• Holiday coupons (new tutorial in Merchant Services shows how to create a discount rule)
  
• Percent off orders over a certain dollar value
  
• Free shipping on holiday packages and orders over a certain dollar value
  
• Holiday packages (decorations, novelties, etc., that are specific to a holiday theme)

As we move toward the holidays, Customer Service will be observing the following days and hours:

Labor Day - Monday, September 6.
       Telephone support will resume on Tuesday, September 7 at 7am. MST

Thanksgiving Day - Thursday, November 25 - Friday November 26.
       Telephone support will resume on Monday, November 29 at 7am. MST

Christmas Break will be observed on Friday, December 24
       All methods of support will resume Monday, December 27, at 7am.

New Years will be observed on Friday, December 31 at 12 pm. MST
       All methods of support will resume on Monday, January 3, 2005 at 7 am.

Electronic support (chat and email) will be available for all holidays with the exception of Christmas and New Years (as indicated above). Electronic support is available 24 hours per day, 7 days per week at www.myquickresponse.com.

As always, we are grateful to have you on board as a merchant with StoresOnline! See ya next month!

Sean Guy
Director of Customer Service
StoresOnline, Inc.

New Tutorials in Merchant Services

New Tutorial - Creating a discount on your order form.
This tutorial walks you through setting up your order form to offer a discount when your customers enter a discount code on the order form. A great way to offer a discount is through an autoresponder.

New Tutorial - Integrating the UPS Online Tools™ onto your StoresOnline Web site.
This tutorial takes you through a step-by-step process of connecting your order form with real-time UPS shipping rates and services.

Both of the new tutorials are located in Merchant Services. There are links to each on the What's New page and on the Tutorials page.

Dates on Merchant Services articles
As you are reviewing the articles in the Marketing section of Merchant Services, you will notice a date on the upper-left corner of the page (above the navigation). This is the date that the article was either posted or was last updated.

New Features in StoresOnline

"Select All" and "Remove All" feature on product lists for pages
When you are editing the product listing on one of your pages, you can click the "List on Page" link to check all of the products in your current view and display them all on the page at once. This is a "toggle" feature, meaning that if you click the link again, all of the boxes you checked will be "unchecked."

"Delete All" feature in the Products menu
This feature allows you to "mass-delete" all of the products that are in your current view. Be careful while using this, because once you delete a product from your Web site, it's gone! The only way to put that product back on is to manually add it or import it.

View a specified number of line items on the Pages, Products, and Orders menu
There are now 2 drop-down menus: 1) View, and 2) Show. "View" indicates the group of pages, products, or orders you are viewing, and "Show" indicates the number of rows displayed on the screen at a time. Show gives the option to view 20, 50 or 100 rows at a time.

Sort Products
Product sorting has been updated to allow you to automatically sort by price, item number, or name, or to set the order manually by position

Additional Destinations
The European Countries and Australian Provinces have been added to the Destinations field in the Ordering Rules section. These can now be added in groups rather than one-by-one.

Added security
When a customer places an order through your StoresOnline Web site, the actual credit card numbers are not shown on the receipt page.

Security Code
The instructions in the Payment Information of the order form - the Graphical Security Verification Code option that can be used on your order form to deter fraud or non-human order placement have been re-worded and are now much more instructive.

Other general updates
We have completed minor system updates and bug fixes, which will allow StoresOnline to provide even better service and functionality for your Web sites. We are constantly monitoring, maintaining, and updating StoresOnline in order to provide the best service possible.

Password for Storefronts Update

Password Usage

As you know, StoresOnline is very concerned about the security of the data that you pass through your storefronts. We have partnered with Visa and MasterCard to implement stringent security requirements regarding passwords that will impact your storefronts with StoresOnline. The following changes will go into effect on October 1, 2004.

Passwords are an important aspect of computer security. They are the front line of protection for user accounts. A poorly chosen password may result in the compromise of your account. As such, all StoresOnline merchants are responsible for taking the appropriate steps, as outlined below, to select and secure their passwords.

Policy Summary

• All passwords must be changed at least every six months.
  
• Passwords should never be written down, stored online, or sent in emails.
  
• Never share the password with ANYONE.
  
• The password must contain at least six characters and have at least one number and/or punctuation character (!@$%^, etc.), as well as letters.
  
• The password must not use common words, such as words found in a dictionary (English or foreign); names of family, pets, friends, coworkers, or fantasy characters; a business name; the words "imergent", "storesonline", "utah", or similar words; birthdays and other personal information, such as addresses and phone numbers; word or number patterns like aaabbb, qwerty, zyxwvuts, 123321, abc123 etc.
  
• The password cannot contain common words of four or more characters any where in the word. Example: If you used the word speaker to create a password such as "Speak3r" it would fail because the password would still contain the word "peak".
  
• The password must not be any of the above spelled backward or preceded or followed by a digit or punctuation character (e.g., secret1, !secret)
  
• All accounts will be locked for a minimum of 30 minutes if the password is entered in 3 times incorrectly.
  
• If you believe your account or password has been compromised, report the incident to StoresOnline, Inc. and change all passwords.

Examples
Try to create passwords that can be easily remembered. One way to do this is create a password based on a song title, affirmation, or other phrase. For example, the phrase might be: "This May Be One Way To Remember" and the password, using the first letter of each word in the phrase, could be: "TmB1w2R!" or "Tmb1W>r~" or some other variation. Or use variations of words together, with a twist on the words. For example: "One Summer Day" and the password, using numbers or punctuation characters for letters (examples: 1 or ! for I; @ for a; 3 for e); shortened variations of the word (example: summer = sumr); adding numbers or punctuation characters in between words (example: One Day = 1!D@y); could be: "1sUm3rd@y&" or "On3Sumd@Y" or some other variation.

DO NOT USE ANY OF THESE EXAMPLES AS YOUR PASSWORD.

College Freshman a Step Ahead Thanks to Online Shoe Stores

Featured Merchant - Bryan Castleman
College Freshman a Step Ahead Thanks to Online Shoe Stores

Within six months of publishing his first online storefront, college freshman Bryan Castleman had about 3,000 customers.

His success began after attending an Internet marketing workshop presented by StoresOnline. Bryan's father, who owned and operated a business selling boots to employees of utility companies, had attempted to put the family business online, but without much success. At 18 years old, Bryan attempted to open an Internet business of his own, but averaged only one sale per week.

When Bryan attended the StoresOnline workshop, he became excited again about the Internet's business potential. He, with a friend, purchased several StoresOnline storefronts. They went online that night and began applying what they had learned at the workshop. Bryan published his storefronts as quickly as he could.

One of Bryan's sites-one that sells discounted boots-started getting between two and six orders per day within the first week. Between June and December, Bryan averaged nearly ten orders per day.

Bryan's dad's website, Shoe Shack, went live in August. He and his son began advertising in September. Between September and December of that year, the site had gross sales of $48,000. Since then Bryan and his dad have published two more websites, both making sales on the first day they were published.

"I wouldn't be where I am now if it weren't for StoresOnline," says Bryan. "I was able to go out and buy a car. At my age, that's unheard of!"

Between August and December, Bryan Castleman's sites sold $120,000 worth of shoes. Of that, Bryan spent about $25,000 for advertising. But other than that and his initial investment in StoresOnline storefronts, Bryan has very little business expense. He has a very healthy profit margin for his shoes, so between August and December, he achieved a net income of approximately $38,000 (an annual rate of $65,000). Not bad for a college freshman!

Visit the Castlemans' Websites at

www.shoe-shack.com
www.bostonian4less.com
www.cycleboots.com
www.discountedboots.com

* Results are not typical. Your individual results will vary.

Thank you for using StoresOnline software to build and manage your Internet storefronts. Messages about future updates will be posted to your StoresOnline account on a regular basis.

As always, we wish you the best in your Internet ventures.

Sincerely,

Sean Guy,
Director of Customer Service
StoresOnline, Inc.

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